Nobody leaves the workshop without feeling that incredible sense of hopefulness and excitement that defining a purpose brings.
Read More
We can only go so far if we just stick to the features. We need to get to our profound purpose. And then let it lead us to the benefit of the benefit.
Read More
A manifesto can’t be faked. It has to be inspired by a meaningful purpose. If you’re having trouble writing something moving, it’s probably time to revisit your purpose.
Read More
It’s not a matter of whether a Big Audacious Meaning exists. It’s a matter of how deep that statement of purpose is buried.
Read More
If we want our brand to reach its full potential, we have to aspire to go beyond what makes us different to demonstrate the difference we can make for the world around us.
Read More
Stage 3 branding begins to show us what's possible when we focus our efforts on helping prospects understand what we can do for them.
Read More
At Stage 2, we not only help a prospect recognize who we are, but we also help them understand what we do.
Read More
Defining who you are is the beginner level of the branding world. It is utilitarian. It doesn’t help us understand what makes the organization different or if there is a benefit to be derived.
Read More
The most exciting moment is when a total stranger tells your story for you. They know your story! Because you know your story.
Read More
Finding a truly genuine and meaningful purpose is inspiring. Because the finding can be as rewarding as the purpose itself.
Read More
As collaborators, the relationship is no longer dominated by a transaction. Rather, it is based on something we believe in and actively champion.
Read More
If we're looking for people to believe in what we're doing. If we're looking to create a movement. Then we need to choose our words very, very carefully.
Read More
We can be as rational as we want, but the heart still rules when it comes to our decisions.
Read More
You have to ask “why” at least 5 times to get to a Big Audacious Meaning.
Read More
imagine feeling ownership in something powerful. As opposed to being handed something that you didn’t help form and being told to make it come to life.
Read More
At the very core of brand purpose is the concept of serving. Of helping. Imagine your organization bringing your purpose to life by delivering great help. Doing good and doing better.
Read More
The story alone is not enough. There is something that we must discover first. We must uncover, unlock, and unleash that thing that ignites passions. That thing that brings the goosebumps.
Read More
You should be applauded for having the vision to discover and define your brand purpose. But while we’re congratulating ourselves, let’s not forget that there is transformative potential that has yet to be unleashed.
Read More
There is a way to capture and transfer that energy and magic of your Brand Purpose. Shoot the movie.
Read More
Your Big Audacious Meaning creates something irresistible in your brand. Something that is magnetic in how it draws in prospects and customers. Because people are yearning for meaning.
Read More