These sessions help expand understanding and dialogue about the changing landscape of business as we work toward a better balance of profit and purpose, and money and meaning in our lives.
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We are all trying to understand how to respond to the societal trends toward a better balance of purpose and profitability. Here are four things we’ve learned so far.
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Marriott International rolled out its first category marketing campaign “We live by the #GoldenRule”, but failed to live up to those values during Hurricane Irma.
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Organizations with purpose do shockingly well compared to their counterparts, outgrowing them by a margin of 15 to 1.
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Purpose-oriented employees have higher levels of fulfillment in their work, are more likely to be in leadership positions, and are also more likely to be promoters of their employer.
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The pursuit of purpose happens in companies when individual and organizations align in the context of Maslow's hierarchy of needs.
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